Marketing your website is as important as having one. That’s why many real estate agencies spend a large amount of time and money on online marketing strategies, including search engines optimisation, email marketing, and pay-per-click campaigns. These all-important methods are great ways to direct traffic to your site, but the marketing of your website will be incomplete without offline advertising. The good news is that there are easy, inexpensive ways to effectively market your website offline. Here are some ideas:
1. Use Corporate Stationary
It is extremely important to use every opportunity you get to market your website. Always print you web address on all your corporate stationary. This includes letterheads, fax coversheets, envelopes, business cards, email signatures etc.
2. Drive Advertising with Company Vehicles
Printing magnetic decals with your company logo and web address is a cheap and effective way to advertise your website. An even cheaper alternative is to stick a bumper sticker with your details on your car or company transport.
3. Wear Your Website
Buy t-shirts and print you web address on it. Ask your employees to wear these t-shirts to the gym or make Fridays your t-shirt day at work. This is a fun and inexpensive way to market your company’s website.
4. Spread Flyers
Distribute flyers with you website’s details on it wherever you go. Carry a role of tape and flyers with you and put it up when you see an opportunity. Ask friends and family to help you distribute flyers by displaying it at their place of work.
5. Let your Voice Message Speak for You
Leave your website address on you voice message and encourage callers to visit the site for information. It is really as easy as that.
6. Utilise For Sale/On Show Boards
All real estate agencies use boards to indicate property for sale or show houses. Make sure that your web address is printed on these boards. By using a small space you can market your property listings effectively.
7. Mark Marketing Materials
Brochures, flyers and ads in the newspaper can be use to advertise you website. These marketing materials reach a large audience and can be very effective to drive traffic to you site.
8. Give It Away
Promotional giveaways are a great way to market your website offline. Freebies can be anything from mugs and pens to calendars and fridge magnets. These are things that people use everyday and provide you with a great opportunity to market your website.
9. Become a Sponsor
Sponsor the local soccer team's jerseys and let them display you web address on the back of the jerseys or sponsor the prize for a competition. This will give you a chance to give your website more exposure.
10. Use Digital Billboards
High traffic areas usually have a digital billboard next to the road. This is a golden opportunity for a real estate agent to market his or her website.
11. Stamp Your Mail
Make sure your website address is display on all mail and packages. Design a stamp with your URL engraved in it. Use red ink to stamp your website’s address on the envelope or package to make it stand out.
12. Network
Always carry your business card (with your web address printed on it) around with you. Attend networking events and hand out your business card to other business owners or contacts.
13. Word of Mouth
Ask family, friends and employees to tell potential clients about your website and the services you render.
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