The Internet has become a huge resource for selling property and continues to become more and more popular among house hunters. It is therefore an absolute necessity to make sure your property website enjoys good exposure on the net. While online advertising helps you to drive traffic to your site, offline advertising helps present your message and even reinforce it for those who have already spotted your online presence, plus you can target people who don’t have Internet access and email capabilities. Here are some quick and effective ways to ensure sufficient offline advertising for your property website:
1. Utilise For Sale/On Show Boards
All real estate agencies use real estate boards to indicate property for sale or show houses. Make sure that your web address is printed on these boards. This is an effective way of using space to market your website.
2. Mark Corporate Stationary
It is extremely important to use every opportunity you get to market your website. Always print you web address on all your corporate stationary. This includes letterheads, fax coversheets, envelopes, business cards, email signatures etc.
3. Let your Voice Message Speak for You
Leave your website address on you voice message and encourage callers to visit the site for information. It is really as easy as that.
4. Drive Advertising with Company Vehicles
Printing magnetic decals with your company logo and web address is a cheap and effective way to advertise your website. An even cheaper alternative is to stick a bumper sticker with your details on your car or company transport.
5. Spread Flyers
Distribute flyers with you website’s details on it wherever you go. Carry a role of tape and flyers with you and put it up when you see an opportunity. Ask friends and family to help you distribute flyers by displaying it at their place of work.
6. Wear Your Website
Buy t-shirts and print you web address on it. Ask your employees to wear these t-shirts to the gym or make Fridays your t-shirt day at work. This is a fun and inexpensive way to market your company’s website.
7. Give It Away
Promotional giveaways are a great way to market your website offline. Promotional gift can be anything from coffee mugs and pens to calendars and fridge magnets. These are things that people use everyday and provide you with a great opportunity to market your website.
8. Become a Sponsor
Sponsor the local school’s soccer jerseys and let them display you web address on the back of the jerseys or sponsor the prize for a competition. This will give you a chance to give your website more exposure.
9. Stamp Your Mail
Make sure your website address is display on all mail and packages. Design a stamp with your web address engraved in it. Use red ink to stamp your website’s address on the envelope or package to make it stand out.
10. Use Digital Billboards
High traffic areas usually have a digital billboard next to the road. This is a golden opportunity for a real estate agent to market his or her website.
11. Encourage Word of Mouth
Ask family, friends and employees to tell potential clients about your website and the services you render.
12. Network
Always carry your business card with your web address printed on it around with you. Attend networking events and hand out your business card to other business owners or contacts.
Many experts believe that you online presence begins offline and that the value of offline advertising is often overlooked. The right mix of online and offline advertising is bound to drive large amount of traffic to your property site, enhancing your chances to make a sale.
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